WEBINAR
How Norstella turned cloud commits into savings without compromising innovation
Engineering teams need speed, but procurement needs to meet spend commits. Traditionally, something had to give. Until Norstella found a way to optimize both.
VP of Enterprise Architecture Tariq Hasani shows how Flywl enabled his team to make smarter software vendor decisions faster while maximizing cloud commits and capturing previously hidden savings.
August 14, 2025
Watch now
Limited Time
10:00 AM PDT
VP Enterprise Architecture
Norstella
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Strategic Advisor
Flywl
Founder & CEO
Flywl
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What you'll learn
How to turn cloud spend commits into growth accelerators instead of innovation blockers
How marketplace data and competitive insights can help you make smarter technology decisions, faster
How to align engineering velocity with procurement goals without compromising either
Our speakers
Michael Van Keulen (MVK) is a procurement leader with more than 20 years of experience.Formerly Chief Procurement Officer at Coupa, he also led procurement at Lululemon and held leadership roles at VF Corporation. He is known for advancing procurement through marketplace adoption, cloud commitment optimization, and the alignment of people, process, and technology.
Ankur is the CEO and Co-Founder of Flywl. As former Global Lead of AWS Marketplace Buyer Experience, he scaled it from $50M to $1B+, mastering cloud procurement with enterprise buyers. His time at Amazon, Meta, and Microsoft, plus solving AWS bottlenecks, inspired Flywl—a slick, buyer-first cloud marketplace. With $7M in seed funding, we’re set to transform software buying.